Walmart de México announced its adhesion to the “Made in Mexico” initiative, promoted by the Federal Government to strengthen the consumption of national goods.
The company will implement a signaling campaign in its corridors and shelves to highlight the products with this badge in its stores and clubs throughout the country, he reported in a statement.
He indicated that more than 91% of the products it markets in their formats as a Bodega Aurrera, Sam’s Club, Walmart Supercenter and Walmart Express are acquired in the country.
He added that with a network of more than 3,000 stores and clubs, which cover about 7 million square meters of sales floor, it is one of the main promoters of national products.
“We are proud to be one of the first companies to join this great initiative, which reiterates our long -term commitment to the country, as well as with the development of our large network of national suppliers,” said Javier Treviño Cantú, Senior Vice President of corporate matters, according to the statement.
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The firm recalled that it has participated in initiatives to support the economy and consumers, such as the package against inflation and lack, and that it has promoted programs for the development of national suppliers.
He pointed out through the “Adopta A SME” program has supported about 600 micro, small and medium enterprises for a decade, promoting more than 12,800 national products in its stores.
He pointed out that through its foundation the “small producer” program has promoted for 15 years, benefiting more than 2,400 Mexican farmers, who have managed to sell their products in their stores.
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He added that the program has mobilized more than 130,000 tons of food, equivalent to 2,500 million pesos, benefiting more than 2,000 communities with commercial and agricultural training.
Last week, the Government and businessmen announced that they will promote the ‘made in Mexico’ badge with the creation of a promoter council to strengthen the identity of national products and promote their global competitiveness before the possible tariffs of the United States.
The relaunch of the ‘made in Mexico’ or ‘Made in Mexico’, the third update since 1978, also seeks to promote import substitution and enhance national manufacturing amid the possible commercial taxes of 25% of President Donald Trump.
This strategy is part of the ‘Mexico Plan’, the road map of President Claudia Sheinbaum to position the Mexican industry in an increasingly competitive and tension global context with its main commercial partner from Trump’s return to the White House El El Hel January 20.
With EFE information
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