Los Angeles, (EFE) .- American Eagle remained firm this Friday in his position in front of the controversy for the ‘Sydney Sweeney Has Great Jeans’ campaign, which was reproached to promote exclusive beauty standards: “It was always treated only jeans,” he said in a statement.
“His jeans. His story. We will continue to celebrate how each one uses their jeans with confidence, in their own way. Great jeans look good at everyone,” the clothing brand published on Instagram.
The announcement starring Sydney Sweeney plays with the similar pronunciation in English of jeans (jeans) and genes (genes).
In one of the videos of the campaign, the star of ‘Euphoria’ appears saying: “Genes are transmitted from parents to children and, often, determine features such as hair color, personality and even the color of the eyes. My jeans are blue.”
The message was interpreted by many users as a concept that reinforces the idea that certain genetic features, especially those associated with whiteness, are desirable or superior.
Lee: Leonardo DiCaprio, Sydney Sweeney and Kylie Jenner arrive in Venice before Jeff Bezos’s wedding (photos)
Some defended the brand ensuring that it was an innocent word game, but others led him further ensuring that this alluded to a return of ideas linked to biological determinism and eugenics, a pseudoscientific theory and practice that proposes to “improve” the human species by controlling the control of reproduction and promotion of certain genetic features, and that was promoted by regimes such as regimes such as regimes such as regimes such as regimes such as regimes such as regimes such as regimes such as regimes such as regimes such as regimes like that Nazi
The debate is created in a political climate marked by the exclusion policies promoted by President Donald Trump, especially towards migrants and racialized communities, which have been subject to raids and repressive actions, sometimes motivated only by their racial profile.
Sweeney has not issued comments so far. He has premiere pending projects such as ‘American’ with Halsey; ‘The Housemaid’, along with Amanda Seyfried; or ‘Christy’.
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