Not every day a chromatic miracle occurs. The world’s color palette is an old heritage: overseas blue, carmine red, olive green. The colors, like words, arrive from afar, recruit believers and wrap stories, but are hardly questioned in their origin beyond the moment they were learned. In that daily tide, it seems that everything has already been discovered and, nevertheless, sometimes reality – or human stubborn – surprises us with the unheard of and a new color appears.
The news, with its scandal of scientific modernity, seems trivial: researchers manage to synthesize a tone never seen before, a nuance that even challenges the cameras sensors. But the question is not only how it is obtained, but how something is named that in principle is not even understood.
The act of discovering a color is also to baptize a border in perception. What has no name does not exist today. Humanity advanced from blindness to word and word to astonishment. Thus, inventing a color is to colonize a space of curiosity.
However, an uncomfortable new color. The spectrum was enough, or so we believed. All disturbance innovation; The different is usually suspicious before celebrating. When Mayan blue was discovered, many thought that pre -Columbian civilization had made a secret pact with the gods: how can you invent the invisible? The same surprise assails us now. A color that nobody knew forces to review what we saw. What if our gaze has always been incomplete?
There is some subversive in the conception of a color. Not only adds a nuance to the layer of the days: it suggests that reality can continue to grow, that the unknowable stalks. A new color is an obvious crack in normal. Perhaps that is why artificial intelligence algorithms worries: their cameras, trained with millions of human images, cannot catalog what was never in their database. The machine doubts. The human, meanwhile, marvels. Or scares.
The market, of course, does not take long to sharpen. A virgin color is a scarce good: brands, artists, fashion speculators, design hackers want it. It will soon be a trend, then cliché. Until a new color arises.
The history of pigments is also the history of appropriation. Ultramar blue was worth more than gold; The imperial purple, more than the life of the snails that produced it. What price will this new flash will?
Humanism is no stranger to scientific advance: it demands it. Only what puts the human being in the center – his senses, his conscience, his possibility of transformation – deserves the name of progress. Thus, revealing a new color cannot be a luminous trick but an act of review.
That this new blue -truth will never be friendly to the screen, it makes it unpopular immediately. And therefore, it reminds us that the valuable is usually beyond the visible, beyond the likes and graphic representations.
Olo “This new color is not just a pigment but a gesture.” A gesture that encourages to ask with a method and to question with a more vast purpose than the finding itself.
In the end, an unknown color is an invitation to introspection. It reminds us that the obvious – the visible world – is not how the senses and keeps recesses. Perhaps the truly revolutionary is not technology, but the ability to be amazed by something as old and as new as a color. There, in that margin, the look is reinvents, even if the world continues – in appearance – just as colored or in black and white.
About the author:
* Eduardo Navarrete is a specialist in futures studies, journalist, photographer and head of content in UX Marketing.
Linkedin: https://www.linkedin.com/in/eduardo-navarrete
Mail: (email protected)
Instagram: @elnavarrete
The opinions expressed are only the responsibility of their authors and are completely independent of the position and the editorial line of Forbes Mexico.
Follow business information and today in Forbes Mexico
