The Serena Williams tennis legend is now part of the owner group of Toronto Tempo, which marks an important milestone for women’s professional sport. The Toronto Tempo will begin its inaugural season of the WNBA in 2026 and its participation will contribute to ensure longevity, success and impact of the team.
There has never been a better and more exciting moment to be an amateur, defender and researcher of women’s professional sport. The impulse continues to grow towards the ultimate goal of achieving equity in sport, and it is evident that real advances are being achieved.
“In 2023, I attended the first WNBA exhibition game in Canada, in the Scotiabank Arena. The overwhelming support and enthusiasm made it clear that Toronto was ready to welcome and support the female professional sport. Three years later, that vision is quickly becoming quickly,” said the tennis player.
Female professional sport is at its best. The First Professional Women’s Soccer League in Canada will begin its inaugural season in April. The WNBA continues to expand and the Professional League of Women’s Hockey continues to beat attendance records.
In general, the media coverage of female sports is shooting. The opportunities for women and girls in sport have never been so great. All this, together with Williams’s investment in Toronto Tempo, is a milestone that is worth celebrating during the month of women’s history.
MOST CONTEXT: Serena Williams acquires a part of Toronto’s new team in the WNBA
A new era for women’s sport thanks to Serena Williams
Williams is a pioneer and widely considered one of the best players of all time. He dominated tennis for years, made history and broke barriers, while being proud to be herself in the face of discrimination, flagrant double morals and constant ridiculous.
It is an example of excellence and perseverance in women’s sport and social justice.
Williams is a model to follow for many black women and girls, athletes and no athletes equally. His new role as co -owner of Toronto Tempo is as important as his innovative tennis career. Now, once again, he is making his way to demonstrating how women, particularly black women, can reach leadership positions in professional sport.
Williams highlighted the importance of his new position, stating:
“This moment is not just about basketball. It is about showing the true value and potential of female athletes. I have always said that women’s sport is an incredible investment opportunity.”
His commitment to the advance of female sport is not new. Williams also owns and founder of Angel City FC of the National Women’s Soccer League (NFL). WNBA and other sports leagues need more women such as Williams in managerial and executive positions to boost real change.
Despite the progress achieved towards equity in female professional sport, there is still a huge difference in remuneration and representation in leadership positions.
With information from The Conversation
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