The technology company Snap, owner of the social network Snapchat, announced this Wednesday an agreement with the artificial intelligence (AI) company Perplexity, which will pay it $400 million to integrate its functions into the popular application.
Starting in 2026, Perplexity will appear in Snapchat’s chat interface and provide “clear, conversational responses from verifiable sources” to the nearly 1 billion users worldwide, most of them young people from Generation Z and minors.
The agreement was known after the closing of Wall Street, when Snap published its quarterly results, which exceeded expectations, and the technology company’s shares soared by 25% in electronic operations, in a good market reaction.
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Snap CEO Evan Spiegel said in the note that his goal is to “make AI more personal, social and fun” and integrate it into “friendships, snaps and conversations,” adding that the company hopes to “collaborate with more innovative partners in the future.”
This is the latest million-dollar agreement related to AI, a sector dominated by a few technology companies that have recently partnered to provide feedback on its development, including OpenAI, Nvidia, Oracle or AMD, generating fears of a bubble.
Snap remains unprofitable, but in the third quarter it reduced its losses to $104 million thanks to demand from advertisers, while it increased its revenue 10% year-on-year, to $1.5 billion, encouraging investors.
The company also admitted that its Snapchat business will be hurt by increasing regulations to protect the mental health of minors around the world, citing new Australian laws that impose a minimum age of use of 16.
With information from EFE
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