Bitso relaunched its brand in October 2025 and announced a new step in its evolution with the arrival of global shares. This new era of the brand is complemented by a significant evolution and the launch of a completely redesigned app, designed to make the path to investment easier. Bitso now allows its clients in Mexico to buy and sell fractions of shares and ETFs (exchange-traded funds) of leading global companies, simplifying the experience of growing wealth in one place.
Currently, according to INEGI, only between 5% and 10% of economically active Mexicans are formally investing for their future. Many Mexicans have informal “investments” or “savings,” so they are not methods that generate long-term interest. But in the absence of financial education, it is difficult to know where to start and with how much capital.
One of the keys to building an investment portfolio that thrives consistently over time is diversification. Having a diversified investment portfolio is considered the “only free lunch in finance,” a famous quote from Nobel Prize-winning economist Harry Markowitz. Diversification improves the risk-return relationship, which means that it smoothes out the volatility that each asset has and achieving the best possible return.
The arrival of global stocks responds to the growing demand from Bitso clients themselves for more diversification options with traditional instruments. On the Bitso platform it will be possible to invest in stocks starting from just 20 pesos, in more than 5 thousand global stocks, including ETFs, in a way accessible to anyone in Mexico. In addition, the trading service is available 24 hours a day and 7 days a week.
“We want to evolve Bitso to become the application that accompanies clients on their entire journey towards financial freedom. Our new image and style are not just an aesthetic issue, but our app will be more powerful and intuitive, with sections and tools accessible to anyone and that make our mission of democratizing access to wealth a reality,” highlighted Felipe Vallejo, General Director of Bitso México.
With global stocks and all the other products that the new Bitso offers, it is possible to start building a diversified investment portfolio even with the capital you want. Likewise, the platform offers educational tools so that its clients learn to research the types of assets in which they want to invest, as well as make the most of all the new features of the app.
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Open or download your Bitso app today and take the next step in your investment journey.
Services offered by the independent investment advisor The Independent Badger Management House, registered under folio 30205-001-(16900)-07/22/2025. The CNBV exclusively supervises securities advisory and investment services. See more details at The Badger Management House.
