The commercial projections of Mexico’s women’s football are positive, given its growth for the 2027 World Cup in Brazil, in fact, less than a decade of its creation in Mexico, the Women’s League managed to capture the attention, and investment, of around 200 sponsors and in this period sponsor for almost 300 million dollars have been achieved, according to official data, said the company Soccer Media Solutions.
Regarding the audiences, the last result informed by the MX Women’s League and endorsed by the Mexican Football Federation (FMF), was 22.4 million accumulated views on digital and television platforms.
The final between the Aguilas del América and the Tuzas del Pachuca of the last tournament, reached 1.8 million visualizations. In total, women’s football grew more than 10% compared to the last 2024 tournament.
Barcelona Women’s Tour in Mexico
From the hand of allies in Spain, the Mexican firm with 18 years of experience in the soccer marketing segment, announced the visit of FC Barcelona Women’s for the third consecutive year to Mexico.
In this summer of 2025, the Catalan squad will hold two parties in national territory, with rivals still to be confirmed.
Josi Eshkenzai, CEO of Soccer Media Solutions, confirmed the “Champions Tour Mexico 2025”, which will be the third consecutive edition of the tournament.
“Despite being the third year we will do this Cup in Mexico with the presence of Barcelona, it is increasingly difficult to bring the Spanish team with all its figures.
“They are perhaps the best women’s team in the world and want to see them in many countries, fortunately the relationship we have achieved with their directive gives us preference and again they will come in August to hold two meetings,” said Josi Eshkenzai.
The manager explained that women’s football in Mexico has enormous future potential, but has already been established as a high -quality show, totally familiar and players are aware of the importance of interaction with fans, especially girls and boys.
“That is why more and more brands bet on the women’s league in Mexico; we want to contribute our grain of sand to continue growing year after year.
“That is why the confirmation of the Tour champions for the third consecutive year with Barcelona, which in this 24-25 campaign won the League, the Queen’s Cup, the Super Cup and the runner-up in the Champions League,” emphasized Josí Eshckenazi
The company is also coorganizer of the World Football Summit, which a couple of weeks ago organized the second edition in Mexico.
This year the Headquarters was the city of Monterrey where 1,700 leaders of the world of football met, with the presence of internationally talloons such as the Croatian Davor Suker, former Real Madrid soccer player and a key piece in third place in the 1998 World Cup with his selection.
The businessman concluded by pointing out that according to an analysis presented at the Monterrey WFS, the 2026 World Cup that will be held in Mexico, the United States and Canada, will have an economic impact greater than five billion dollars.
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