Tequila Billionaire Tests $90M Exit at Troubled 432 Park

14 November 2025

Tequila scion Juan Beckmann Vidal appears to have weighed an ambitious exit from 432 Park Avenue, the poster tower of Billionaires’ Row’s boom and bust.

The Jose Cuervo owner recently listed his three-bedroom condominium for $90 million before the offering was abruptly pulled this week, the Wall Street Journal reported. The listing vanished after the Journal asked questions about the unit’s ownership.

Vidal couldn’t be reached for comment, and it’s unclear whether he still plans to try his luck in a building where luck has been in short supply.

The tower has been plagued with drama related to its defects, laid bare in 2021 litigation. This battle has continued to drag on prices and turnover. Nine units are publicly listed, all discounted from their original asks, StreetEasy data shows. One six-bedroom unit on the 71st floor is seeking $32 million after trading for nearly $35 million in 2018.

Vidal’s unit isn’t the typical stark-white, sky-high minimalism that made 432 Park famous. Instead, he tapped Mexican architect Jorge Loyzaga and design firm Redd Kaihoi to build out a classical European fantasia: boiserie walls crafted by artisans in Mexico, tented ceilings, frescoes, heavy drapery and chandeliers.

Furnishings available for an additional cost reportedly included an antique Persian Mahal rug and a bookcase by French designer Henri Samuel.

Douglas Elliman’s Richard Nassimi and Sotheby International Realty’s Mercedes Menocal Gregoire were set to market the unit.

Vidal bought in during the frothier days of 2017, paying $44.6 million through an entity tied to his family. But the relationship soured early. Before closing, Vidal sued the developers — a partnership between CIM Group and Harry Macklowe — alleging a burst water pipe flooded and damaged the apartment and that the developers refused to repair it to his satisfaction.

His complaint was dropped months later, but it foreshadowed the wave of claims that followed. The condo board accused developers of cutting corners and ignoring risks, prompting the developers to counter that the board created a “false narrative” that unfairly maligned the project.

A New York Times investigation recently added oxygen, reporting that exterior cracking is so extensive the building could eventually become uninhabitable unless significant fixes are made.

— Holden Walter-Warner