With millions of visitors expected for Mexico City, Guadalajara and Monterrey, the country will have the opportunity to demonstrate how far it has advanced in terms of modernization, professionalization and capacity to receive tourists.
Jesús Humberto Aragón, Director of Postgraduate Studies at the IPN Higher School of Tourism, explains why during the 2026 FIFA World Cup, Mexico will face the greatest tourism and logistics challenge in its recent history.
The context is much more complex than it was in previous World Cups, since the technological emergence the environment has been completely transformed. How ready will we be when the time comes?